Driving Event Interest & Attendance
The Pediatric Academic Societies (PAS) Meeting brings together thousands of pediatricians and other healthcare providers to an annual conference with the goal of improving the health and well-being of children worldwide. For the 2018 conference in Toronto, PAS engaged Pierpont to help drive interest in the conference programs among attendees, drive additional late signups for attendance, and to develop media interest in the topics covered at the conference.
The Pierpont team boosted the pre-conference media efforts, hosted a robust booth of on-site media coverage, and helped to drive targeted media engagement that gave the conference substantive awareness among a highly targeted set of medical professionals. On-site coverage was the highest in the conference’s history, and ongoing articles amplified the innovation and advances presented at the conference.