Building Corporate Reputation for Renewable Energies
Enel Green Power develops and manages activities for the generation of energy from renewable sources worldwide. Pierpont worked closely with Enel in North America to coordinate communications, community outreach, local public affairs, messaging, crisis communications, and other aspects of the company’s program of expansion into local communities and relationships.
In one example, Pierpont engaged in a comprehensive media relations and public affairs campaign throughout Oklahoma, relating to Enel Green Power’s development of wind farms through state and Indian Nation properties. During this engagement, Pierpont developed a deep understanding of how corporate reputation within the energy sector is influenced by numerous stakeholders. In addition, Pierpont implemented comprehensive Enel Green Power North America brand awareness activities, regional team mobilization across Oklahoma for the Osage Wind project, especially in regard to misinformation disseminated by the Osage Nation, and crisis communications management and digital programs support, as needed.