Challenge
Virginia-based ChemTreat, a global leader in industrial water treatment, recognized an urgent need to distinguish its expertise amid growing concern over energy and water consumption in data centers. While the company’s technologies were critical to the performance and reliability of AI-driven cooling systems, its voice wasn’t yet reaching the engineering and operations audiences shaping next-generation facilities.
Objective
Pierpont was engaged to:
- Launch ChemTreat’s new integrated data center product, positioning it as a high-efficiency, AI-ready cooling solution.
- Strengthen visibility and credibility among data center engineers, operators, and design-build contractors.
- Build sustained media recognition for ChemTreat’s leadership in sustainable cooling and water-energy efficiency.
Solution
Pierpont executed an integrated communications strategy combining media relations, technical storytelling, and product-focused content development. The campaign secured high-value placements in leading publications such as Data Center Knowledge, Utility Dive, Smart Water Magazine, Water Technology Magazine, and HPAC Engineering, amplifying ChemTreat’s voice on the critical balance of energy, water, and reliability in data center operations.
To extend impact, Pierpont aligned PR efforts with sales enablement tools, event promotion, and social amplification, ensuring consistency across every touchpoint from industry conferences to digital channels.
Results
ChemTreat achieved broad visibility across influential trade and business media, strengthening brand credibility and recognition among mission-critical stakeholders. The program not only elevated ChemTreat’s technical leadership but also supported measurable business growth, turning earned media visibility into stronger customer engagement and new opportunities in the rapidly evolving data center sector.
