Digital

Well beyond just social media, digital engagement encompasses the full life cycle of how a brand communicates with audiences. Whether you're looking to streamline your content, boost social engagement, redevelop your site or elevate your brand through blogger outreach, we'll draw from our extensive experience and proven processes to enhance your digital presence.

Our team of digital project managers, content strategists and digital brand leaders are here to support your project at every turn. Based on your unique needs and goals, we'll map out the best way forward to deliver measurable, meaningful results. This could include a combination of analytics and research, content assessments and development, digital design, traffic generation and ongoing monitoring and reporting.

Get in touch with one of Pierpont's digital experts.

Digital Portfolio of Services

Digital Strategy

  • Digital Assessment of Brand Online Ecosystem (Website, Blog, Landing)
  • Social Engagement & Competitive Landscape
  • Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
  • Landing Page Optimization & Smart Content Messaging

Content Strategy & Development

  • Audience Identification & Segmentation of Personas
  • Information Architecture
  • Content Planning & Mapping
  • Channel-Specific Content Development & Strategic Distribution

Social Media

  • Social Media Management, Training & Best Practices
  • Social Media Monitoring, Reporting & Intelligence Gathering
  • Targeted Traffic Generation (CPC, Sponsored)
  • Community Management and Social Engagement (Promotions, Campaigns, Contests)

Website Development

  • Strategy & Planning
  • Wireframes, Sitemap, Prototype, UI/UX Layout & Web Design
  • Programming & Website Development
  • Blog Development, Management & Moderation

Traffic Generation SEO / SEM

  • Search Engine Optimization (SEO) 
  • Search Marketing & Pay-Per-Click (PPC) Campaigns
  • Targeted Social Media Ads
  • Remarketing, Online Display & Content Network Advertising

Digital Technology

  • Mobile App Strategy & Development
  • Mobile App Campaigns & Launches
  • Custom Application Development
  • New Technology Applications

Analytics

  • Custom Analytics Configuration
  • Digital Dashboard Creation & Management
  • Webmaster Tools, Tag Management and Insights Interpretation
  • Marketing Automation Recommendations