Public Affairs

“People do business with companies they know and like.”  That axiom has never been more true than today.  Facing a crowded marketplace with seemingly endless choices, companies must find new ways to foster relationships with customers.  In addition, community activism is at an all-time high.  Whether friend or foe to your initiative, these groups wield influence that organizations cannot ignore.

So how does an organization embrace the opportunity of this new landscape while limiting the liability?  That’s where Pierpont’s strategic public affairs programs come in.

What exactly is public affairs?

Many things to many people, Pierpont defines public affairs as any endeavor that engages the community on behalf of an organization.  That can range from common activities like managing corporate sponsorships and filtering requests to more innovative public affairs initiatives like power mapping.  Whatever the tactic, Pierpont’s strategic outlook, innovative approach and top-notch execution ensure your public affairs program is tied to your strategic initiatives and integrated across every communication function for maximum return on investment.