Enter a search term below and press enter.
To kick off the 2016 Tax Free Shopping Weekend in Houston and Beaumont, and position Walmart as the retailer of choice for all things back-to-school, Pierpont Communications executed a highly-targeted media campaign to secure coverage. The two-pronged approached included assembling and distributing backpack media drops containing top back-to-school items sold at Walmart and hosting media open house events prior to and during the Tax Free Shopping Weekend.
As a result, seven local stations in Houston, including two Spanish, broadcasted live from inside a Walmart store during the morning and evening news. And, two local stations in Beaumont – KBMT-ABC and KFDM-CBS taped in-store segments that later aired on the evening news.
The secured coverage highlighted themed segments coordinated by Pierpont, including a student fashion show, product discount features, and interviews with a Walmart spokesperson and Texas Senator Rodney Ellis, who helped pass the tax free holiday legislation in Texas – all of which further reinforced Walmart as the back-to-school shopping destination.