Realizing high dividends by investing in your own brand

When it comes to real estate investment strategies, Nitya Capital knows how to secure a successful business venture. As a privately held real estate investment firm, Nitya has developed a robust business plan to acquire and revamp opportunistic and value-add multifamily properties, while maximizing returns to investors and providing residents with an enhanced quality of living.

After nearly five years in business, and acquiring nearly 10,000 units and over $750M in assets across Houston and Dallas, Nitya knew it was time to invest in the future of its own company. Building a stronger messaging platform, a comprehensive media relations and marketing plan, and a strategic community relations program were key for Nitya’s brand awareness.

With a solid understanding of Nitya’s five-year strategic business plan and KPIs, Pierpont developed and is successfully executing on an integrated marketing communications plan. From securing a steady cadence of media placements; to aligning the company’s marketing, digital, and social strategies and tactics; to launching a community relations campaign, Nitya’s brand visibility among investors, prospective tenants, and the community is steadily gaining recognition.

Additionally, with Pierpont’s support, Nitya and its property management company, Karya Property Management, have been named finalists and winners of numerous industry awards, including its CEO being named a 2017 EY Entrepreneur Of The Year®.

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