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Pierponter Kristen James recently attended a SXSW 2016 panel hosted by our partner agency MSLGroup and PRWeek. Let's Break Tradition: Virtual Reality in Public Relations explored how virtual reality has moved beyond what we've seen in SciFi movies and video games to become a practical communications tool for the public relations industry.
With panelists from organizations on the leading edge of virtual reality in communications, we saw firsthand how virtual reality is shifting organizations' connection with their audiences.
A few key takeaways:
Panelists also offered a caution: As with any marketing effort, trust with consumers must be established, but consumer trust at this level is beyond anything we've ever experienced. Now more than ever, consumers are responding with their emotions, which is why marketers cannot afford to violate that trust.
The panelists predicted we'll start seeing more widespread adoption of virtual reality within a few years. In fact, the National MS Society recently released a series of videos that show how virtual reality can help people with MS experience their passions. One of our favorites shows a dancer experiencing her art as if she's back on stage: #WeAreStrongerThanMS: Dancing.