Pierpont Communications creates endowment at UT Austin, initiates professional research series

Austin, Texas – (January 22, 2015) – Pierpont Communications, one of the largest independent communications firms in Texas, announced today a partnership with The University of Texas at Austin in the form of a permanent endowment. The Pierpont Endowment will be used for the benefit of The University of Texas within the Moody College of Communication for the Stan Richards School of Advertising & Public Relations, specifically supporting faculty research to achieve insights for academia and professional organizations.

The research will take place over the next five years with the first stage beginning in 2015 by Associate Professor Brad Love and Assistant Professor Jeffrey Treem. Research during this inaugural year will focus on defining expertise among professional services organizations to identify how to best become an “expert,” ultimately determining the most effective value propositions and methods for battling commoditization in the professional services industry. In future years through the Pierpont Endowment, the research will expand to define expertise in other arenas, such as healthcare, financial services and more.

“We don’t always understand what makes an organization respected or revered in its field. To some extent, it is performance quality, but there are always other elements,” said Associate Professor Brad Love.  “The research supported by this endowment will seek definitive answers about what those elements are and how organizations can best leverage them, first in professional services and in the future, throughout other industries.”

This partnership is an extension of Pierpont’s long history engaging with educational institutions around the state. Several Pierpont executives are adjunct professors in the areas of communications, marketing and political science, and staff members regularly mentor communication students and guest lecture at area universities.

“At Pierpont, we have always prioritized the important connection between academia and the professional community because we believe it keeps Pierpont on the leading edge of new thinking for our clients and consistently attracts the best talent to our firm,” said Phil Morabito, founder and CEO of Pierpont Communications. “This endowment not only supports the exceptional work of the faculty and staff of the Stan Richards School at The University of Texas at Austin, it will yield valuable insights to help us advance thought leadership for our clients and create more influence for the organizations we serve.”  

Pierpont will host a debut event to celebrate the partnership on February 24, 2015, at the Moody College of Communication on the campus of The University of Texas at Austin. The celebration will feature a panel discussion about “Defining Expertise” for organizations, followed by a reception for panelists and invited guests.

About Pierpont

Pierpont is one of the largest independent communications firms in Texas. Established in 1987 with offices in Houston, Austin, Dallas and San Antonio, Pierpont Communications combines public relations, public affairs, digital marketing, crisis communications and investor relations to yield quantifiable results for clients.  We help spark and shape conversations for Fortune 500 companies, nonprofit organizations and public entities alike to enhance brands, protect corporate reputations and overcome communications challenges. Our experience includes work across many industries, such as energy, healthcare, financial services, legal and more. For more, visit piercom.com.

About The University of Texas at Austin Moody College of Communication

One of the nation’s foremost institutions for the study of advertising and public relations, communication sciences and disorders, communication studies, journalism and radio-TV-film, The University of Texas at Austin Moody College of Communication is preparing students to thrive in an era of media convergence. Serving more than 4,600 undergraduate and graduate students, it is nationally recognized for its faculty members, research and teaching. For more informationabout the Moody College of Communication, visit moody.utexas.edu.

 

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