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Pierpont Account Supervisor, Lara Zuehlke, was recently quoted by Austin Copywriter in "9 Expert Content Strategists on How to Be a Better Content Writer."
Coming from the magazine world and into content development, the most important things for me are the age-old elements. Know your audience and know the voice of the site. Certainly, great writing is great writing but if that writing fails to take into account the brand persona and audience, then you’ve just lost an opportunity to connect and convert.
Read more content expert opinions on what makes a great content writer here.