Recognizing the Anonymous Battle
Alpha Troop, a small but heroic group of 300 American soldiers who fought in the Vietnam War, exemplified the kind of epic valor of historic war tales told and re-told through the ages ― except their story was never told. On May 26, 1970, Alpha Troop, the 11th Armored Calvary Division, led by Captain John Poindexter, executed a high casualty mission to rescue nearly 100 U.S. soldiers in imminent danger within the forests of Cambodia. These heroes went unrecognized for more than 40 years. Poindexter, the Captain of the troop, decided that his men’s courage and fortitude had been overlooked for far too long, and engaged Pierpont Communications to gain awareness for this great untold war tale.
Pierpont’s media strategists and adept storytellers charted a course to achieve the Presidential Unit Citation (PUC), the most prestigious honor bestowed upon military units. With the significant media attention that Pierpont secured for the troop as leverage, the Alpha Troop received this honor on October 20, 2009. A traditional ceremony was not acknowledgement enough for this standout unit; the achievements of this troop commanded an audience with President Obama, who personally bestowed the honor in a televised broadcast ceremony in the White House rose garden. Pierpont secured media attention for the Troop's story with national publications including New York Times, Los Angeles Times,USA Today, Washington Post, Forbes, NPR, MSNBC, NBC Nightly News, ABC News, Fox News, CNN and more, all of which helped build demand for presidential recognition.