Digital Influence Weekly – UPDATES: Infographs, LinkedIn and Google News


It’s 2013 and as a friend of mine pointed out, we have not reached the scenarios which movies taking place in this year have prophesized, including “Escape from L.A.” and “The Postman.” That means that you do indeed need to stay up to date with social media news and not crazy survivalist tactics this year.

Welcome to the first Digital Influence Weekly of 2013…

Infographs

One day, your child may come to you with a question you’ve been avoiding as sometimes adults don’t know how best to respond. But don’t fret. When your kid asks, “Mommy, where do infographs come from?” the best approach is to show them how to find the answer. Infographs are great for making your point in an engaging and convincing manner, but not all infographs are created equal. Be sure to check where and how they got their information. Think about how many of what kinds of companies or which CEOs were polled is a good place to start. I like this Huffington Post blog, “100 Fascinating Social Media Statistics and Figures From 2012,” because it shows the source for each piece of information so that you can evaluate whether to take it or leave it. I even like it better than the very cool infograph to illustrate these stats because of the individual sourcing. So just remember to dig a little deeper if someone wants to base a marketing plan based on infographs.

LinkedIn

You’ve hopefully noticed a number of changes to LinkedIn. They are streamlining the design, but it looks as though apps have disappeared. That’s because they either have disappeared or need to be re-integrated with your LinkedIn profile.

You can find more information on the apps which are no longer supported and adding other apps from this link here.

If you’ve been receiving a flurry of endorsements from barely familiar connections, here is the situation you face. LinkedIn made the endorsement process easier by allowing people to promote skills with the click of a button, just as if you were to click LIKE on someone’s Facebook status. Because it’s so easy and the action is promoted when logging in, more of these endorsements are popping up. Does this make endorsements more valuable because you get the thumbs up from more people, or less valuable because many of those people are giving shallow feedback? These opposing articles from Mashable and Inc.com may help you decide.

My advice is to only endorse a person’s skill if you have direct knowledge of their abilities and can vouch for them. Never feel pressured to endorse anyone in return. Also, never endorse anyone with the expectation that they will endorse you. Either you believe in their abilities or you don’t.

Google

Google won a victory with the FTC regarding their antitrust case, finding that Google is not being unfair to competitors. The key issue is finding out if Google promotes its own programs, sites and products over competitors’. After diving deeper into the issue, the FTC could not find that Google was being anticompetitive with their search results. I suggest reading these posts from The Wall Street Journal’s Digits to get a well-rounded recap.

Also being discussed separately is Google’s tactic of requiring you to have a Google+ profile to use many of their services. This is a great way to get more Google+ users to compete with growing numbers of social network users, especially Facebook. However, this is likely to result in a large number of empty, meaningless user profiles adding no benefit to the Google+ world. However, the overall assumption is that having a Google+ profile for your business will aid search results, so this year is a good time to at least create a complete profile for yourself professionally or your business. We will continue to monitor this to see just how beneficial having a robust profile can be to the B2B Google search user.