Digital Influence Weekly – To Social Media-ly Serve and Protect


Now will you listen to me that LinkedIn is important? It’s “$8.9 billion valued” important. It’s “find a job, client, service and contact” important. It’s “time to update your profile you haven’t looked at since LinkedIn started” important. Find out more about LinkedIn’s IPO over at the New York Times. In the meantime, who wants to lend me $100 to invest?

And now for the “Digital Influence Weekly”….


I am a longtime reader and fan of Beth Kanter who works with non-profits to develop their online experience, including social media. She recently blogged about safety issues in social media concerning the posting of photos of children for certain events. Unfortunately, there are people who can identify others based on details in pictures and use that information to take advantage of others. This certainly applies to everyone, not just children. 

However, your organization or company may thrive on posting these kinds of pictures. Beth’s post gives some great examples of how to manage this safely for everyone included. 

Some of the nonprofits we work with put us in the same position of having to be aware of these safety procedures. At a recent, private event we wanted to document our client’s volunteer efforts for internal records, but still wanted to maintain the privacy of the non-profit clientele participating in the event. We usually follow these guidelines when taking pictures we plan to use later for such events:

• Focus on the faces of volunteers, city officials, representatives and others whose identity does not need to be protected.
• It’s ok to show backs or blurry images as long as you show activity.
• Take all the pictures you can at an event and then crop out or edit what you can’t use.
• Stage the photos. There is no reason you can’t direct others on how to pose even if they don’t face the camera.

Follow these and other guidelines from “Beth’s Blog” and you’ll be sure to keep everyone safe while sharing community and corporate culture with the public.