Digital Influence Weekly – Managing Others’ Posts You Just Don’t Care About Anymore


Pierponter Chris Jones sent me this cool map of the internet. It’s what the internet would look like if it were a solar system and it’s more than just social networks. Search for some of your favorite websites you love to visit. 

“To draw an analogy from classical physics, one may say that websites are electrically charged bodies, while links between them are springs. Springs pull similar websites together, and the charge does not let the bodies adjoin and pushes websites apart if there is no link between them.” – creator Ruslan Enikeev. 

You can read more about it here after planet hopping the web.

And now, the Digital Influence Weekly…


This summer is hot. And I don’t mean temperature wise. Between spoilers of the Olympics and new superhero movies and the multitude of posts on major political and social issues, you’re probably feeling a little overwhelmed. Social media gives us a fantastic platform to discuss everything big and small in our lives. It allows us to see what’s important in other people’s lives. But sometimes we expose ourselves to too much. It’s not that you don’t care what your friends are discussing, it’s just that you need a break sometimes. As my friend @UrbanHoustonian tweeted, “I didn't become your friend based on your political views.” 

So how does one continue to have a rich social media experience with friends, coworkers and clients while blocking specific conversations they know are likely to cause some tension? It depends on which social media user you are:

Are you – “I’m tired of hearing about movie spoilers/vacation pictures/issues I care about, but don’t talk about online/etc.”


 - Lose the status, but keep the friend. You can control the frequency of status updates you see from friends by going to their profile and clicking the FRIENDS button. A drop down menu will help you determine the amount of updates, if any, that you wish to see in your news feed.

 - Manage your Facebook Feed frenzy. Did you know there are browser extensions you can use to hide Facebook specific status updates by keyword? This is useful if you want to still see all your friend’s updates without getting their latest opinions on certain issues. I just downloaded Facebook Purity and it works great for this purpose! Facebook already allows some functionality to block out certain types of updates from people, but does not allow you to filter it out by keyword. Facebook Purity will.

 - Tune out Twitter? No, just manage it! Using tools like Hootsuite or Tweetdeck you can create custom streams of specific accounts while excluding accounts you don’t wish to pay attention to, but still want to stay connected with. 

   If you want to filter tweets out by keyword, try Slipstream. It provides a great way to hide tweets on certain topics from specific individuals or everyone.

Or are you – “Best movie ever, but I can’t believe Darth Vader is Luke’s father!/And another thing about this issue I’ve posted on 20 times this morning!”

 - Pace yourself. Take the time to write a longer post rather than a series of short posts. It will help you be more concise in your message and less repetitive.

 - Be calm. People are already reading your update, so you don’t need to shout. A point made passionately can still be made eloquently. 

 - Be sensitive. Publicly stating your views may offend others. You don’t want to lose friends or clients because of this and you don’t want to start a long argument online with an acquaintance who happened to see your post. If you don’t say anything online, that doesn’t mean you don’t care about what’s important to you. Send a Facebook Message or Direct Message on Twitter to people to keep sensitive conversations private and manageable. Be careful though, those messages could still be copied and posted for the world to see. When it comes to social media, privacy is not guaranteed.

 - Keep a secret. It’s great to be the first one on the scene with news. Citizen journalism is when anyone reports on what is happening around them. It is not giving spoilers away or revealing secrets. What you put in a message, including what’s in photos or revealing your location, may give more away than you want to reveal or than others want to know.

Remember to make social media a thoughtful part of daily interaction. Talk about the important issues in a constructive manner when possible. And above all else, remember that it’s unlikely you’ll always agree with everything from people you respect.