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Instagram is showing great growth in mobile use, more so than Twitter according to comScore. This should alert you to the growing importance of at least adding Instagram to your social media monitoring, like we discussed in a recent Digital Influence Weekly. Also, it’s the perfect gift to give someone you know who can never take a good picture. ( I mean to say their composition or lighting might usually be terrible, not that they never look good themselves. That requires Photoshop to fix. )
And now, the Digital Influence Weekly…
Conferences are a great way to steal the show even if you’re not the speaker. Live tweeting gives you the opportunity to demonstrate to others that you’re 1) on the scene, 2) connected to important information and 3) you’re a resource for providing the valuable information.
This can be done through effective tweeting and follow up posts on a blog. However, you may not have time to write out a post so let’s stick with tweeting.
The following checklist will help you to become a better live correspondent for tweeting the second by second details everyone wants.
- Find and follow all the speakers from panels you’ll attend. You can use this as an opportunity to introduce yourself ahead of time in preparation of meeting with them at the conference. It may also make referencing them in tweets easier.
- Find and search all relevant hashtags before hand. You can follow the conversation from other Twitter users ahead of time to build an immediate bond with other attendees.
- Come prepared with questions.If you tweet out a question with the relevant hashtag during the panel, attendees and even speakers may respond to it there and then. This puts you in a position of helping to drive the conversation and add to your thought leadership objectives.
During the Conference
- Follow attendees who are using the hashtag for the conference. Try to meet up with them and network. You never know what insights, friendships or business opportunities will come from connecting to others online.
- Reach out to the speakers to network and hang out with them. Most, when they have the availability, are happy to meet people interested in their topics.
- Reference the Twitter handle or last name of speaker when tweeting what someone said. When you don’t do this, it could be mistaken by some that this was your original thought. Be sure to make it clear to those who weren’t in the room who key points should be credited to.
- Retweet others who say what you wanted to say first or more eloquently. There’s a lot going on, so retweeting saves you time, let’s you provide good info to your followers and alerts the person you retweeted that you’re a good person to possibly know.
- Ask questions. You may get immediate answers and receive public recognition (a “shout out” if you will) for your question.
- Post pictures. Give people a sense of what the crowd or speakers are like to set the scene.
- Tweet a thank you note. Saying thank you is always a classy move even if you didn’t agree with all the speakers.
- Don’t let the conversation end once the conference is over. Follow up with questions and comments. Some amazing and beneficial friendships are made because people continued to talk to each other over Twitter.
- Do a recap with Twitter. Using a tool like Storify, you can recap and organize the tweets from a conference to tell the story of what happened and what was discussed.
Try these tactics out at your next conference and let us know what you gained.