Digital Influence Weekly – Abra Cadabra, Don’t Let Your Unwanted Posts Disappear


April Fools’ Day is coming up and Mashable has just posted some easy pranks to play on people by messing with their PCs. We don’t advise doing this at work, so save these pranks for the home or a friend. You really don’t want to have to explain to the boss why a new business proposal wasn’t ready in time because the computer went into sleep mode consistently after only a minute. 

And now the Digital Influence Weekly…

If you’re wondering why so many people back home weren’t responding to your Tweets about SXSW, it may be because they used any number of tools to filter out those kinds of conversations – sometimes we just need a rest from those trending topics. 

There are many tools people can use to block out unwanted conversations or quite your news feed altogether.

Extreme steps include unfollowing, unfriending, muting your news feed and unlinking from you.

Other activities include using tools from programs like Tweetdeck, Hootsuite, Proxlet and Tweetfilter to hide tweets discussing specific topics.

Depending on the web browser you use, you can find extensions to filter out Facebook posts based on text you don’t want to read. Simply search for Facebook, Twitter or Social Media Filter in your extensions option.

The reason it’s important to be aware of what topics people are tired of listening to is because it will help you better understand why some pieces of online content are not being read. Often it is important to be timely and topical with content. You may want to get the first word in or make sure the media see your latest blog post with breaking news.

However, it’s important to tread lightly on the topics and keywords used. After writing a status update or post, you might take time to think about which key words used could make someone want to stop following you. Ask yourself if you can discuss the topic without highlighting certain keywords. This practice can teach you how to better focus discussion points and become a better writer as it pertains to social media updates.

One example could be turning this status update:

“I’m so excited to be at SXSW and discussing how journalists use social media to cover politics.”


“Just learned that @Username works for the New York Times but refuses to follow candidates online.”

You’re letting people know what’s going on without using any primarily blocked keywords.

What is your threshold for reading people’s exhaustive status updates?