Click for the Cure


Nearly everyone knows someone who has been affected by breast cancer in some way. This year, in an effort to vamp up Breast Cancer Awareness Month (October), different organizations have taken to social media to get as many people involved in the cause as possible. is spreading the word about its new “click for a cure” approach. People click on a link on the site and sponsoring companies and organizations provide donations for free mammograms to women who could otherwise not pay. Their @TheBreastCancer Twitter and Facebook accounts are updated multiple times a day, reminding followers to click. 

Another organization, the Susan G. Komen Foundation, has created a 3-day Walk for the Cure event that is taking place in 8 cities through-Nov. 30. You’ve likely heard about this event, which attracts several thousand participants. People can create walking teams, volunteer to hand out water and even take their place at designated cheer stations to support the people participating in the event. By following @the3day or visiting, anyone can get updates on event locations, registration and even follow the event walkers’ updates. 

Sugarland, TX has also started to advertise for its local breast cancer awareness events on Facebook. “Think Pink: MD Anderson Breast Cancer Awareness” is scheduled for Oct. 1, from 7 – 10 p.m. in the town square. They are planning to light up the plaza and fountain with pink lights while the Fort Bend Symphony puts on a free show for the public. For more information on the event, visit theSugar Land Facebook page

Social media has provided our society the unique opportunity to connect with anyone with the click of a mouse. My challenge to you is to accept the challenge that these organizations have provided and get involved! Cheer on walkers via Twitter, share information and events on Facebook and encourage everyone you know to “click for a cure.” Together we can make a huge impact and together we can help find a cure.