Business As Usual? Crisis, Reputation and Marketing

 

Terry Hemeyer and I spoke this afternoon with the Houston Business Marketing Association to discuss crisis communications, reputation management and how successful companies operate in today’s changing business environment. In our presentation below, we reviewed how corporations navigate crisis....right and wrong, how businesses build and maintain a reputation and what marketing tactics should be used to enhance a company’s image. 

Crisis reputation and marketing in the energy world

 

Business As Usual? Crisis, Reputation and Marketing in the New Energy World from Pierpont Communications