Insights

The 4 Rules of Managing a Crisis on Social Media

With the critical role social media plays in our world today, it can either support, or greatly hinder, your communications efforts. Here's a look at the 4 essential rules to follow to manage your social channels effectively during a crisis.

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Developing a Public Affairs Strategy for Your Pipeline Project

With increased property rights protection and citizen journalism, pipeline projects are under the watchful eye of the media and public more than ever before. Explore how to kick off your project with the right public affairs strategy.

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How to Measure Your Content’s Success

When it comes to content measurement, there's no one right way. Each organization must identify the metrics that matter most. Here's a look at where to begin.

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Social Media Trends Changing the Game (Again)

The first half of 2016 led to a more interesting social media scene than we've seen since the early days of Facebook and Twitter. So, where are the platforms heading and what does it mean for your marketing plan?

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Businesses Catching New Customers with Pokémon GO

The Pokémon GO craze is in full swing and businesses are getting on board to capture new customers and drive sales. Discover how you can catch 'em all.

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