Insights

Hot Take: United Airlines Caught in the PR Crosshairs

With United Airlines caught in a crisis surrounding treatment of an international passenger, enterprise organizations should take note about the implications of reputational crises—and how to navigate them.

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Lessons from the Rebranding Trenches

Taking an organization through a rebrand is never an easy task, and our recent rebrand at Pierpont provided a reminder of the lessons to keep in mind as you evolve your brand.

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The Evolution of Video on Social Media

In this first installation of Pierpont's new Fast Forward Friday thought leadership series, Amy Lach explores how social media video content has evolved and where it may be headed.

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Eminent Domain and the Future of Infrastructure

Given the historical challenges of infrastructure projects, how can companies navigate through opposition and successfully build infrastructure that is otherwise approved and has demonstrated market need?

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American Energy, The Texas Way?

As Governor of Texas, Rick Perry oversaw a time of great change for Texas energy production. Now, as recently confirmed Secretary of Energy, business and industry leaders are wondering if similar changes are in store?

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