Insights

Social Media Handles: To Change or Not to Change?

As organizations' social media channels have matured, many have created significant social media followings. That's why many considerations must be made before changing social handles. Here's a look at when, and how, to make the switch.

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Fast Forward Friday: The Dictatorship of Data & Quest for ROI

With the rise of big data in marketing, it's more important than ever for communicators to use the right metrics to illustrate ROI to C-level executives. In this Fast Forward Friday, James Savage explores how.

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Forever “Red Cross Ready”

Pierpont Executive Vice President Stacy Armijo explores the impact the American Red Cross has had on her life, and how saying "yes" can lead to career-changing opportunities.

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A Marketer’s Take on Civic Engagement

Elections are the ultimate marketplace. We can see this play out in the hype of presidential politics. Yet, many overlook the importance of local elections in determining the rules that govern the communities where we live, work and play.

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Hot Take: United Airlines Caught in the PR Crosshairs

With United Airlines caught in a crisis surrounding treatment of an international passenger, enterprise organizations should take note about the implications of reputational crises—and how to navigate them.

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