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Prior to joining Pierpont, George founded Michael & Partners Public Relations in 1998. The agency grew to be among the top ten firms in Texas before he sold it to the employees in 2004. The firm now operates under the name HCK2. Before that, George started MBRK Advertising in 1983, also growing that agency to be among the top ten in Texas. MBRK is now part of Publicis, the third largest agency in the world. Earlier, George also held the position of General Manager at Temerlin-McClain (then Bozell & Jacobs and the largest agency in the southwest).
George has worked with leading companies across numerous industries, including American Airlines, Dr Pepper, EDS, Ernst & Young, Frito-Lay, Johnson & Johnson, Marriott Corporation, Mary Kay, Methodist Hospitals, Nationwide Insurance, NEC, Neiman Marcus, St. Jude Medical, Strasburger & Price and Zale Corporation.
George has served as adjunct professor at Loyola, Northwestern and Southern Methodist Universities and review editor of the Journal of Marketing Research. He has been a contributor to the Handbook of Modern Marketing and authored a number of articles in management and marketing journals. George has served on a number of boards, including those of Health Industry Council, March of Dimes, Texas Institute, and the UT Dallas School of Business.
George holds a doctorate and a master’s degree in marketing and a bachelor’s degree in engineering, all from Northwestern University. The American Marketing Association recognized his dissertation as outstanding in their review.