Pierpont Communications, Inc.

Pierpont's Terry Hemeyer Weighs in on BP Buying Spill Search Terms and McDonald's Promotional Glass Recall in Fortune, CNN Money

June 08, 2010

Terry Hemeyer reviews BP's decision to purchase online search terms related to the oil spill as a crisis communications tactic. Read the full article here.

Terry also helps analyze how McDonald's used the Toyota, BP, and J&J experiences and does the opposite in handling the recall of Shrek glasses for safety reasons. Read the full article here.