Pierpont’s Hemeyer among PR experts quoted in article on Toyota recall crisis management
February 04, 2010
Terry Hemeyer, Executive Counsel for Pierpont Communications, was featured in a February 4, 2010 Austin American Statesman
article, “Austin PR experts say Toyota should've responded sooner to recall.” Heymeyer was quoted with other Austin PR veterans on the implications of the Japanese car maker’s crisis communications strategy.
Hemeyer advocated that Toyota engage in face-to-face interactions with customers.
Here is an excerpt from the article:
Although Hemeyer said Toyota moved on the controversy “as fast as they could,” he said the company now needs to engage its customers.
Click here to read the full article.
The key will be to give them ammunition, so they can spread the word to others. After all, customers ultimately want to justify their car purchases, said Hemeyer.
“They don't want to admit they bought a lemon,” Hemeyer said.