Pierpont’s Terry Hemeyer Examines the Corporate Image of BP on NPR
May 24, 2010
"This is not a gas pedal on a Toyota where you have crashes and people. This is sort of an impersonal thing."
Terry Heymeyer is executive counsel at Pierpont Communications and teaches crisis management at the Jones Graduate School at Rice University. He says the BP case isn't like others, like Toyota or Tiger Woods.
"It's a hard leap. It's not the same kind of issue. Tiger is sex and that's different. Toyota is people getting, supposedly, in accidents because of this. This is hard to define because it's so impersonal."
Heymeyer has studied high profile corporate rehabilitations and says so far, BP has done a pretty good job of handling the crisis, taking responsibility and promising to pay for damages. He says full page ads in the Houston Chronicle and other newspapers are aimed at employees and other stakeholders.
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