Pierpont Communications, Inc.

"Now is the Time to Communicate"

December 03, 2008

Against the backdrop of worldwide economic turmoil, Pierpont has been in contact with numerous corporate executives about the importance of thoughtful, effective communications amid the chaos. Following is a summary of what we've shared on this critical subject:

With layoffs, inaccessibility of credit, plummeting earnings and bankruptcies leading the news headlines, it's easy to see why consumer and business confidence is falling. For some, the natural instinct is to cut back proactive activities like communications.

Confidence is the root of the issue. In many cases, negative perception outweighs a reality of solid growth. Businesses can survive and emerge from this period successfully - but only those leading their industries will have the confidence to grow.

Growing during recession is about communicating with stakeholders. Being open about anticipated challenges and trumpeting successes will help differentiate your strategies, foster faith in the company, management and your products, and highlight your assets. Enlisting a professional communications firm can improve your execution and save you time.

Each day, we help our partners execute timely communications strategies that have a positive impact on their businesses. They include Verizon, Capital One, Halliburton, Group One Automotive, Imperial Sugar and Waste Management. These companies and others recognize that growth and communications strategies during a downturn are about adjusting to the new reality, not shrinking from it.