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Creative Marketing for Nonprofits - Spend a little, get a lot!
And this is not just for nonprofits - word-of-mouth marketing is a concern for any company that needs to get people talking about their business.
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Word-of-mouth marketing encompasses an amazing diversity of techniques to get people talking. Whatever the ultimate goal of a marketing initiative, there's sure to be a word-of-mouth technique that fits.
Nonprofits have long depended on word-of-mouth marketing for practical reasons related to budgets, or lack thereof. But here's why word-of-mouth (WOM) marketing matters:
- Fifty-three percent of Americans are highly likely to believe in the credibility of recommendations from friends and family; 51 percent are highly likely to pass along to others what they have heard; and 48 percent are highly likely to make a purchase or donation based on such recommendations.
- People tend to pass along positive comments about organizations or people, and make the recommendations in face-to-face conversations, rather than by telephone, email, or other approaches.
In this SIG presentation, we will have four speakers focusing on the following Word-of-Mouth Marketing tools:
- Influence your Influencers
- Create a Blog and Interact with Bloggers
- Use social media to engage your supporters
- Establish a user community
Panelists
Denise Patrick, VP Creative Marketing - Pierpont Communications
Brooke Browne, Online Communications Manager - Neighborhood Centers Inc.
Sheena Abraham, Public Relations - Gulf Coast Regional Blood Center
Julie Coan, Director Communications - Houston PBS
Moderated by Jay Drayer, President & CEO of CareFlash
Schedule
7:30-8:00am Registration and networking
8:00-8:15am Announcements and introduction of speakers
8:15-9:30am Speakers presentations
9:30-9:45am Q&A
9:45-10:30am Closing remarks and members only networking |
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When
Thursday, Dec. 10, 2009
7:30am-10:30am
Register online at
regonline.com/creativemarketing
by Tuesday, Dec. 8, 2009, 5pm
Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at the University of St. Thomas the day of the event, but walk-ins are not guaranteed seating.
Where
University of St. Thomas
Crooker Bldg
3909 Graustark (between W. Alabama and Richmond)
The Ahearn Room
Houston, TX 77006
Parking
Parking garage on the corner of West Alabama and Graustark for $2.00
Limited parking along the street as well.
Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20
(student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20
(student ID required)
Questions
For more information on this event, please email
Rebecca Castillo, 713.877.1877