Pierponters joined more than 104,800 attendees from around the world at the 2013 Offshore Technology Conference. This year, Pierpont teams dispersed throughout the conference and show floor, managing media relations, event planning and logistics for various clients...read more
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Today, I opened my email after returning from lunch, and a message from LinkedIn awaited me. It was obviously a message from “corporate” and such emails rarely earn more than .025 seconds of my time before I delete. However, something caught my eye: me...read more
According to a recent Ipsos MORI survey, only 1 percent of Great Britain’s residents are aware that Panasonic or Samsung are sponsors of the 2012 Olympic Games in London. This just shows us that successful publicity through sponsorship depends on more than just the notoriety or popularity of an...read more
While no college course taught the fine art of event planning, I’ve been lucky enough to learn about it from the best. During my time working at PR agencies, I’ve planned events for clients across many industries. Planning an event can be a daunting task, but it doesn’t have to be...read more
Promotional events are a great way for organizations to connect to their client and prospect base. As the promotions coordinator for a radio station, I’ve managed the set-up activities for several of their promotional events. Based on my experience, here are five useful tips to help make your...read more
This week is the royal wedding! Prince William is marrying his princess, Kate Middleton. Many of us in the U.S. just can’t get enough of the wedding preparations - the bride’s dress, the wedding food, what the fashionable London society and celebrity crowd will be wearing to the wedding...read more
You’re not sure what went wrong. Your company recently co-sponsored an event that had an amazing turnout. But weeks or even months later, you realize you spent thousands and made nothing back – not one attendee turned into a legitimate lead. Sure, you got some good branding, but you...read more
Dale Carnegie once said, “A person’s name is to that person the sweetest and most important sound in any language.&rdquo...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
