The acceptance and embrace of social media has come in waves, with some industries and entities quick to jump on the bandwagon and others still refusing outright. As early adopters, we get ourselves in a tizzy if a consumer- or technology-focused company doesn’t practice social media in at least...read more
Share using:
The Houston Museum of Natural Science may stink to high heaven, but the Digital Influence Weekly is coming at you with that fresh Old Spice scent...read more
Mother’s Day weekend is upon us—you didn’t forget, did you...read more
There have been a couple of recently posted articles that have really stood out to give us some more insight into the potential of using social networks...read more
Status updates are so 2009...read more
Over the past week, the social media blog Mashable has posted a couple of really great articles with valuable information...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
Over the past few years, Facebook has been constantly changing and evolving – and this year looks to be no exception. Two articles out this week highlight recent major Facebook developments, with significant potential to impact the social media community...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
This week, we’re attempting to shed some light on two pressing issues within the realm of social media: how do we manage it, and how do we measure it...read more
The 2010 Winter Olympics are underway! In fact, as of today, the U.S. has already racked up 14 medals, including five Gold medals! Go U.S.A...read more
We at Pierpont thought this might interest you. It’s a public apology from Southwest Airlines to famous actor and director Kevin Smith. But what makes this apology especially interesting is the role that Twitter and social media played in the situation...read more
As many of you know, Google launched a major new product this week: Google Buzz. This service, which operates within your Gmail and Google accounts, is a social network that has a lot of similarities to Facebook and Twitter (i.e. status updates, comments, sharing features, follow features, etc...read more
Staying in touch with people is a fundamental rule of business. People do business with people they know, professionally or personally. This does not just apply to garnering new business but retaining existing customers as well. You have to communicate with your clients regularly to maintain your...read more
At Pierpont, we are dedicated to staying on the forefront of digital marketing. We have sent our employees all across the nation to conferences to hear the leading authorities speak on issues relating to social media and all forms of digital marketing...read more
Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
This year's Interactive Strategies Conference (the IS Conference), hosted by the Houston Interactive Marketing Association, was nothing short of phenomenal. Similar to South by Southwest Interactive in Austin in terms of topic and speaker expertise, the IS Conference is where Houstonians go to get up...read more
Recently, Pierpont came to a realization: we need to set expectations for our employees for online behavior. Luckily, it came about as a result of best HR practices, not a situation that would wind up on a blog with the title, "what not to do in social media." In short, here's what we...read more
How many times have you heard, "Not on Twitter / Facebook / LinkedIn? You're way behind." Typically, any one of these thoughts follows...read more
"Do we need to start a blog / MySpace page / Flickr account / Insert latest online technology here?" It is the most common question I hear from clients today. The answer: Well, that all depends...read more