Pinterest continues to grow in popularity and we can’t blame them. How easy is it for your friends to go back through your Facebook profile and find all the things you like and want to try? Not as easy as Pinterest made it. We had written about Pinterest's growing popularity back in November, so...read more
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Google+ quietly caused a stir in November when it officially introduced its brand pages platform. While it paled in comparison to the fervor Facebook elicited when it did the same thing several years ago, its launch has been considered a success by many since 61 of Interbrand’s Top 100 Brands...read more
Monday is Martin Luther King, Jr. Day when we will celebrate and remember his message of nonviolent activism, promotion of civil rights and service to the community. If you are looking to see his legacy’s impact around the world, the web is sure to be alive with videos, stories and projects all...read more
Google has released Zeitgeist 2011: Year In Review, a video demonstrating how the world Googled throughout the year. As you can see, it highlights results and stories found by searching the most trending terms all over the world. The moving video also highlights features of Google+, but it doesn&rsquo...read more
I hate to be the bearer of bad news, but Facebook has changed the way your profile looks – again. Today, Facebook has unrolled the Timeline for all users. For those of you not in the familiar with it, Timeline is, quite simple, a timeline of your life on Facebook...read more
Do you have a little more to say? Facebook now lets you post 63,206 characters in a status update. Before, you could only post 5,000. That’s right! You could probably post all of “War and Peace” in status updates after 30 status updates! FYI, I tried this by starting small and...read more
Jimmy Kimmel discussed National Unfriend Day for Facebook the other day. I completely missed it, but these days, every day is National Unfriend Day. Go through your lists of people you’re connected to on any network and determine if you want to keep them or not. I say, if you haven’t...read more
Some people say it is not possible, but I think Pinterest will soon be more addicting than Facebook! Pinterest (www.pinterest .com) is a social network for your favorite “things.” It goes beyond the typical posting, commenting, and “liking” of Facebook through a community of...read more
Since the rest of the world is getting ready for the holiday season and bypassing Thanksgiving, here are two Google+ gifts for you to try out. Google+ now allows you to send private messages more easily to users. Just go to their profile, and under their picture should be an option to send a message...read more
Google Plus will soon allow people to use pseudonyms after being incredibly strict about user identities needing to be real. This is good news to me, because that means the real Winston Churchill was indeed following me on Google Plus the whole time...read more
While the news media’s wall-to-wall coverage during Hurricane Irene in late August drew criticism, the one place with truly up-to-the-minute coverage during the disaster was the social networking platform Twitter...read more
As I’m sure you’ve heard by now, Steve Jobs passed away this week. While there are many sites, videos and blog posts talking about his accomplishments, those who loved him and admired him were able to sum up their feelings on the homepage of Apple.com. The file name for the image of Mr...read more
We all know Twitter can be used to get the latest news and share knowledge. But have you ever considered how it can help you connect with the media...read more
Nearly everyone knows someone who has been affected by breast cancer in some way. This year, in an effort to vamp up Breast Cancer Awareness Month (October), different organizations have taken to social media to get as many people involved in the cause as possible...read more
Google+ recently rolled out some big changes. You can now search Google+ (something that should have been there since the beginning). This allows you to look for people, topics and general news through Google+. Google+ is now open to all, so what are you waiting for? Sign up here. Once signed up, you...read more
How are you enjoying Google+ so far? Love it? Hate it? Generally indifferent about it but would totally say hi to it if you saw it on the street? Well, if you’re a Google Chrome browser user, you’ll get more out of Google+ with all these great apps and extensions. Try them out and let us...read more
While researching online newsroom options for a client, I came across several articles discussing how to make Facebook your company’s online newsroom...read more
What did you learn from the recent earthquake on the East Coast? Hopefully it’s that you should let your family know you’re ok before you check-in to the earthquake on Foursquare. Check out this Foursquare East Coast check-in...read more
It is no secret that Twitter can be a very valuable marketing tool. However, what happens when Twitter works to your disadvantage? There are many perils of tweeting and hashtags that all companies should be leery of...read more
School is already starting up for some, so this week’s Digital Influence Weekly is jam packed with lessons to start the year off right. In addition to no gum chewing while on video chats with clients, here are some other guidelines to think about...read more
What does this really cool infograph of Americans’ use of Social Media show? It doesn’t say that we like talking about food or politics, which I thought was interesting. But we sure do love to talk about TV, celebrities and video games. Take a look at the chart and see where you fit in. If...read more
Social media is a popular marketing vehicle and the Hispanic market has become a popular market to tap into. But many companies have yet to market to Hispanics via social media...read more
If you live in Houston or the Houston area, you have probably heard about the July 2 car crash that took the lives of Robin and Joshua Berry and left their three children injured, two of whom are currently paralyzed below the waist...read more
Well, Fabio threw down the gauntlet and challenged the Old Old Spice guy to try and become the New Old Spice guy. But he lost and you can see the hilarity here. Watch all the videos. It’s worth it...read more
I just returned from a trip to Colorado and found myself using Foursquare, Google Maps and Yelp way more than I do when I’m home. Personally, I found it to be a great way to find interesting things to do and to catalogue my trip. What online tools do you use while traveling? When you visit theme...read more
Today is the day Harry Potter-crazed fans (myself included) have waited breathlessly for – the final chapter on our favorite lightning bolt-scarred, bespectacled wizard on the big screen...read more
What’s my newest ringtone going to be? How about CHIT-CHING! Check out this cool infographic on the growing use of mobile devices for real world payments. It’s a very interesting idea as it changes the nature of how we use physical currency and perceive finances. Not to mention, Fossil and...read more
The revolution will not be televised… it will be on YouTube. That’s right, the new Social Media Revolution video is up and running. It’s a great tool to help convince the unconvinced that the web and mobile technologies are continuing to grow as the primary means of communications...read more
If there’s one thing that fuels the internet still, it’s cats and Google doodles. Let this be a lesson to you - the internet can help mankind by giving others the opportunity to create art as well as destroy it by publishing an embarrassing video of how much you love cats...read more
As the newest class of college graduates enter the “real world” and begin their search for the perfect job opportunity, many are starting from square one, perplexed on how to begin looking for their big break...read more
Memorial Day weekend is upon us! This gives you ample time while relaxing to spend time with family, friends and honor those who fought for us in the past and those who still do today. It’s also a great opportunity to expand and explore the online database of information and media covering...read more
Now will you listen to me that LinkedIn is important? It’s “$8.9 billion valued” important. It’s “find a job, client, service and contact” important. It’s “time to update your profile you haven’t looked at since LinkedIn started” important...read more
To those of you who don’t already know and follow Peter Shankman on Twitter (@petershankman), he is a popular social media user and the founder of Help A Reporter Out, a free subscription service that connects journalists with experts on specific topics (aka PR professionals who have those...read more
Make sure you’re properly dressed at all times because Google Maps Street View is moving in. Well, sort of. According to Mashable, one can send photos of the interior of a business to Google, which they will use to make a 360 view just as they would with Google Maps. Now you can stop being like...read more
Social media is all about the conversation – what you’re saying, what others are saying and the dynamics of your interaction...read more
April 16th is Foursquare Day. That’s right, a day just for Foursquare. How will you celebrate? Well if you don’t have Foursquare downloaded to your mobile device yet, you can always learn to play regular Foursquare...read more
Last month, Pierponters Sarah Zomper, Sylvester Palacios and I attended the Austin American-Statesman's third-annual Texas Social Media Awards (TSMA), held at ACL Live at the Moody Theatre. I was eager to check out the event – an awards program hosted by “old media” to honor &ldquo...read more
Are we really obsessed with Facebook? I guess I could see that, but if you think about all the time you Facebook on Facebook, it DOES all add up. But you know what they say, all Facebook and no Facebook make Facebook a Facebook Facebook….. FAAAAACEBOOOOOOK...read more
In today’s digital age, one-way communication will get your social media efforts on a one-way road to nowhere...read more
Oh what a cute baby! Can I poke him… on Facebook? 92% of U.S. toddlers are online in some fashion. So how does Baby Einstein only have just over 3,000 followers on Twitter? (Thinks for a second) Ah, It’s probably the parents’ profiles. Enough of this baby talk, let’s get...read more
If you pay attention to trends in marketing and communications seminar topics, you might easily conclude that traditional media are dead. Today, countless professional development seminars are focusing exclusively on how to put social media to work for your company. ...read more
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Do you ever daydream about being someone else for a day? Well snap out of it! Pretending to be someone else while promoting a client is exactly the kind of thing the Federal Trade Commission and consumers don’t like. This one firm did just that by posting positive reviews about a client...read more
The cat is out of the bag and… into the garbage bin? Word to the wise, someone is always watching so be good. And off we go with the Digital Influence Weekly...read more
Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
If you’re a fan of Mad Men and marketing, this Mad Men Webinar from Hubspot is for you. It provides an interesting look at online branding and compares campaign lessons from the 60’s to modern times. Fun story: The show takes place in the 60’s but the Mad Men characters are on...read more
The acceptance and embrace of social media has come in waves, with some industries and entities quick to jump on the bandwagon and others still refusing outright. As early adopters, we get ourselves in a tizzy if a consumer- or technology-focused company doesn’t practice social media in at least...read more
The Houston Museum of Natural Science may stink to high heaven, but the Digital Influence Weekly is coming at you with that fresh Old Spice scent...read more
Mother’s Day weekend is upon us—you didn’t forget, did you...read more
There have been a couple of recently posted articles that have really stood out to give us some more insight into the potential of using social networks...read more
Status updates are so 2009...read more
Over the past week, the social media blog Mashable has posted a couple of really great articles with valuable information...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
Over the past few years, Facebook has been constantly changing and evolving – and this year looks to be no exception. Two articles out this week highlight recent major Facebook developments, with significant potential to impact the social media community...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
This week, we’re attempting to shed some light on two pressing issues within the realm of social media: how do we manage it, and how do we measure it...read more
The 2010 Winter Olympics are underway! In fact, as of today, the U.S. has already racked up 14 medals, including five Gold medals! Go U.S.A...read more
We at Pierpont thought this might interest you. It’s a public apology from Southwest Airlines to famous actor and director Kevin Smith. But what makes this apology especially interesting is the role that Twitter and social media played in the situation...read more
As many of you know, Google launched a major new product this week: Google Buzz. This service, which operates within your Gmail and Google accounts, is a social network that has a lot of similarities to Facebook and Twitter (i.e. status updates, comments, sharing features, follow features, etc...read more
Staying in touch with people is a fundamental rule of business. People do business with people they know, professionally or personally. This does not just apply to garnering new business but retaining existing customers as well. You have to communicate with your clients regularly to maintain your...read more
At Pierpont, we are dedicated to staying on the forefront of digital marketing. We have sent our employees all across the nation to conferences to hear the leading authorities speak on issues relating to social media and all forms of digital marketing...read more
Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
This year's Interactive Strategies Conference (the IS Conference), hosted by the Houston Interactive Marketing Association, was nothing short of phenomenal. Similar to South by Southwest Interactive in Austin in terms of topic and speaker expertise, the IS Conference is where Houstonians go to get up...read more
Recently, Pierpont came to a realization: we need to set expectations for our employees for online behavior. Luckily, it came about as a result of best HR practices, not a situation that would wind up on a blog with the title, "what not to do in social media." In short, here's what we...read more
How many times have you heard, "Not on Twitter / Facebook / LinkedIn? You're way behind." Typically, any one of these thoughts follows...read more
"Do we need to start a blog / MySpace page / Flickr account / Insert latest online technology here?" It is the most common question I hear from clients today. The answer: Well, that all depends...read more