Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
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BP is being criticized from coast to coast and from beach houses to the White House. Many ask how the company will survive the backlash. Unfortunately, there is no magic wand for a crisis of this magnitude...read more
General McChrystal flunked the basics of public communication when, in an article published in Rolling Stone magazine this past Friday, he and members of his staff made unflattering remarks about Vice President Biden and other administration officials. Shortly after, the General was called to the...read more
Terry Hemeyer and I spoke this afternoon with the Houston Business Marketing Association to discuss crisis communications, reputation management and how successful companies operate in today's changing business environment. In our presentation below, we reviewed how corporations navigate crisis...read more
In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
We at Pierpont thought this might interest you. It’s a public apology from Southwest Airlines to famous actor and director Kevin Smith. But what makes this apology especially interesting is the role that Twitter and social media played in the situation...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
The recent Tiger Woods infidelity controversy and its gradual play-out is an interesting case study. While it’s easy for us to judge and form opinions as spectators, it’s a completely different ballgame when you’re calling the shots and making decisions that could cost a man his...read more
Staying in touch with people is a fundamental rule of business. People do business with people they know, professionally or personally. This does not just apply to garnering new business but retaining existing customers as well. You have to communicate with your clients regularly to maintain your...read more
We’ve all seen examples of media relations nightmares – interviewees who go on live national television and provide incorrect information, come off unprofessionally, or have no clue how to answer even the easiest questions. The result? A publicity nightmare. When this happens, you have to...read more