In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
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In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
The recent Tiger Woods infidelity controversy and its gradual play-out is an interesting case study. While it’s easy for us to judge and form opinions as spectators, it’s a completely different ballgame when you’re calling the shots and making decisions that could cost a man his...read more
At Pierpont, we work hard to secure successful media coverage for our clients, but we also understand the value of expanding our own thought leadership. Over the past year, several Pierpont leaders have made headlines. Whether it’s through regularly commenting on Houston’s Mayoral race or...read more
We’ve all seen examples of media relations nightmares – interviewees who go on live national television and provide incorrect information, come off unprofessionally, or have no clue how to answer even the easiest questions. The result? A publicity nightmare. When this happens, you have to...read more
When it comes to enlisting marketing and communications support, you probably have a lot of questions. What type of external partner should be engaged – a small, medium or large agency? Should I choose an agency down the street, or one that is across the country but has a core expertise in my...read more
In a tumultuous market, companies need more than a clear strategy, flawless execution and effective management to avoid the “sell” order from stock investors. They need an investor relations program that informs the market that their businesses are solid...read more