The evolution of newspapers continues worldwide, and this week’s announcement of new senior leadership at the Houston Chronicle and San Antonio Express-News spotlights that process right here in Texas. As Martha Stewart might say, “it’s a good thing.&rdquo...read more
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PR practitioners regularly interview clients when creating content for podcasts, news releases and other media relations materials. In order to develop an effective message strategy that connects with audiences through media channels, it’s essential to have a full understanding of the client...read more
We’ve all experienced the dreaded phone pitch – you muster up the courage to call a reporter only to get told that you need to email them your pitch...read more
E-mail is out, email is in! Yes, a few weeks ago the editors of the AP Stylebook announced several changes. This may not seem important to some, but to anyone who has ever studied journalism, the AP Stylebook is the “gospel” of style and usage for much of the news media. And per the AP...read more
The last time someone yelled “Stop the Presses” at the New York Times was over two decades ago, according to this article by Chris O’Shea...read more
After the first massive earthquake and resulting tsunami devastated Japan and its people, and as Japan faces even more delays in rebuilding after two aftershocks hit this week and last Thursday, press around the world is handling things a bit differently. This go around, the news about Japan is less...read more
One of the world’s most successful investors, Warren Buffett, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” ...read more
If you pay attention to trends in marketing and communications seminar topics, you might easily conclude that traditional media are dead. Today, countless professional development seminars are focusing exclusively on how to put social media to work for your company. ...read more
In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
The recent Tiger Woods infidelity controversy and its gradual play-out is an interesting case study. While it’s easy for us to judge and form opinions as spectators, it’s a completely different ballgame when you’re calling the shots and making decisions that could cost a man his...read more
At Pierpont, we work hard to secure successful media coverage for our clients, but we also understand the value of expanding our own thought leadership. Over the past year, several Pierpont leaders have made headlines. Whether it’s through regularly commenting on Houston’s Mayoral race or...read more
We’ve all seen examples of media relations nightmares – interviewees who go on live national television and provide incorrect information, come off unprofessionally, or have no clue how to answer even the easiest questions. The result? A publicity nightmare. When this happens, you have to...read more
When it comes to enlisting marketing and communications support, you probably have a lot of questions. What type of external partner should be engaged – a small, medium or large agency? Should I choose an agency down the street, or one that is across the country but has a core expertise in my...read more