When it comes to marketing, you may have the snazziest brochures, an eye-catching website and top-ranking search engine placement – but are you leveraging one of your most valuable, often untapped marketing resources...read more
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Summer is always a slow period for businesses. Not only do clients go on vacation, but so do company executives, leaving less time for teams to gather information and meet for big business decisions...read more
The Hispanic community has significant purchasing power, and businesses are beginning to take notice. Today, established non-Hispanic-focused companies are actively working to reach the Hispanic consumer...read more
Your business is ultimately nothing without them, your marketing message revolves around them and your long-term growth is tied to them. Customers are the bottom line and their faces are quickly changing. So why do so many companies conveniently overlook certain customer segments...read more
Today, waiting in line for a new driver’s license is no longer the huge pain it once was – I just grab my phone and am instantly connected to endless entertainment. (Well, at least until the battery runs out!) My mobile device literally saves me from complete boredom during the long wait...read more
I recently saw the action movie “Thor,” a sci-fi thriller about the mythical Norse God of Thunder. I entered the theater rather reluctantly (the group of friends I was with had firmly denied my pleas to go see “Water for Elephants”), but “Thor” was actually better...read more
I was terribly saddened to see one of my all-time favorite NBA players, 19-year NBA veteran Shaquille O’Neal, retire last week. As a longtime pro basketball fan, I’ve always loved the way Shaq dominated the league like no other big man in my lifetime...read more
Beware! There are a lot of blogs out there that don’t need to be read. Don’t believe me? Click here. How can you make sure your company blog never makes the bad blog list...read more
Recessions are hard and always will be. Curious to know how Pierpont was able to weather one of the worst recessions in my generation, I sat down with Pierpont’s CEO Phil Morabito to uncover some of his business strategies during the last recession and his outlook for this year’s market...read more
A few weeks ago I wrote a piece about evaluating the winners of the Super Bowl ad war. Shortly after that, I sat back one night and turned on my DVR to watch Jeopardy for the first time in recent memory...read more
Just a few months after Apple introduced advertising for its iPhones and iPads, a Nielsen advertising effectiveness study found consumers who saw iAds for Campbell's Soups were twice as likely to remember it when compared with a television ad. The research also found that people who saw the ad on...read more
You’re not sure what went wrong. Your company recently co-sponsored an event that had an amazing turnout. But weeks or even months later, you realize you spent thousands and made nothing back – not one attendee turned into a legitimate lead. Sure, you got some good branding, but you...read more
Communication today – whether we’re talking about public relations, journalism, advertising or just plain face-to-face conversation – is built on the principles of authenticity and transparency...read more
Social media is loaded with options, and automakers are coming along for the ride. The auto industry will spend about $1.2 billion in 2010 on social media, according to research from Ad Age Insights and Automotive News. And that number is projected to grow to $4.6 billion by 2015...read more
A couple weeks ago, I wrote an article about how brands are leveraging the 2010 World Cup to build brand awareness and increase sales. One of the brands I predicted as succeeding was Nike and – per market research firm YouGov’s BrandIndex report, which measures the negative and...read more
There have been a couple of recently posted articles that have really stood out to give us some more insight into the potential of using social networks...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
If I may wax poetic, I’m noticing a trend coming to an end...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
Staying in touch with people is a fundamental rule of business. People do business with people they know, professionally or personally. This does not just apply to garnering new business but retaining existing customers as well. You have to communicate with your clients regularly to maintain your...read more
Last week, along with four other sponsors, I hosted the Rebound Roundtable. This is an idea I had to bring CEOs together to discuss strategies to take advantage of, as the economy bounces back...read more
If you watch Mad Men — or even if you don’t — you can appreciate one of creative director/hero Don Draper’s comments to Conrad Hilton this past season. Hilton asked Draper’s opinion on some ad concepts for his hotels, which showed a cartoon city mouse and a country mouse...read more
From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's...read more
Market research, like a marketing or communications plan, doesn't come one size fits all. The process by which you develop and implement a plan depends on your organization’s needs and goals. Below I’ve outlined some of the general points I keep in mind when I embark on a new research...read more
Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was...read more
Many of you have heard me expound at great length on the two proven character traits shared by successful entrepreneurs: Self-efficacy and Internal Locus of Control. Just read an interesting post on the psychographics of self-help book readers by University of Iowa Professor Christine...read more
At Pierpont, we are dedicated to staying on the forefront of digital marketing. We have sent our employees all across the nation to conferences to hear the leading authorities speak on issues relating to social media and all forms of digital marketing...read more
Last week, The Entrepreneurship Institute held another successful full-day event. Every year the TEI board of directors hosts the President’s Forum to inspire, inform, and stimulate CEOs of entrepreneurial companies. The event is packed with speakers and round table discussions that cover hot...read more
Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
We admit it! We got a facelift a few months ago. More important than our slightly spiffier look however, are the updates and additions we made to facilitate Search Engine Optimization...read more
With 2009 just around the corner, many of us are in planning mode. Here are three things on my mind as we head into the New Year...read more