Just a few months after Apple introduced advertising for its iPhones and iPads, a Nielsen advertising effectiveness study found consumers who saw iAds for Campbell's Soups were twice as likely to remember it when compared with a television ad. The research also found that people who saw the ad on...read more
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From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's...read more
Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was...read more