Terry Hemeyer and I spoke this afternoon with the Houston Business Marketing Association to discuss crisis communications, reputation management and how successful companies operate in today's changing business environment. In our presentation below, we reviewed how corporations navigate crisis...read more
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In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
If I may wax poetic, I’m noticing a trend coming to an end...read more
In the hours, days and weeks following the disastrous earthquake in Haiti on January 12th, through all of the news reports and horrific images, one message came through loud and clear to most Americans: Text HAITI to 90999 to send a $10 donation to the Red Cross. (As a side note: this program is still...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
When businesses make the strategic decision to accelerate their public relations and marketing efforts in a down economy - instead of pulling back - many hit a road block of too much to implement with too little budget...read more