Differentiation. It’s a given that in a discussion about building a brand, you’re going to have to talk about what makes your company or product different from your competitors. Or, posed as a question, why should a customer choose your company instead of your competitors...read more
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When I’m in the office during lunch, I’m busy, so I want something quick and tasty. That’s when I call Jimmy John’s. Their tagline is “freaky fast delivery” and it certainly is. In less time than I can make it to and from the parking garage, they deliver a sandwich...read more
A company logo is an essential component of a company’s brand image. Logos distinguish companies from their competitors and give consumers a way to identify and remember them...read more
Employers spend thousands of dollars on various marketing tactics to promote their brands and messages, but if their own employees don’t believe in it – what’s the point? After all, employees can be a company’s greatest marketing tool, but by forgetting this, companies are...read more
Do you remember Smucker’s Ketchup? How about Kleenex Diapers? The two sound bizarre, but both were once serious products on retail shelves. What about Red Bull Cola? When first introduced, industry insiders speculated that it could either be the brand rollout of the year or a major...read more
A couple weeks ago, I wrote an article about how brands are leveraging the 2010 World Cup to build brand awareness and increase sales. One of the brands I predicted as succeeding was Nike and – per market research firm YouGov’s BrandIndex report, which measures the negative and...read more
Rodeo Houston Offers the Best in Livestock, Entertainment and Networking...read more
If I may wax poetic, I’m noticing a trend coming to an end...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
If you watch Mad Men — or even if you don’t — you can appreciate one of creative director/hero Don Draper’s comments to Conrad Hilton this past season. Hilton asked Draper’s opinion on some ad concepts for his hotels, which showed a cartoon city mouse and a country mouse...read more
Many of you have heard me expound at great length on the two proven character traits shared by successful entrepreneurs: Self-efficacy and Internal Locus of Control. Just read an interesting post on the psychographics of self-help book readers by University of Iowa Professor Christine...read more
It’s been yet another exciting week at Pierpont—we hosted the Enterprise Champion Finalists of the 2009 FastTech 50, a signature Houston event we’ve proudly sponsored since its inception in 2000. The Top five CEOs of the fastest growing technology companies gathered in our Houston...read more
In today's soft economy nothing matters more than your bottom line. ALL of your marketing activities must be focused on increasing revenue and driving growth -- there is no room for error. In the presentation below, you'll find 10 Essential Brand Strategies for Sales Success. Your brand...read more