Today, I opened my email after returning from lunch, and a message from LinkedIn awaited me. It was obviously a message from “corporate” and such emails rarely earn more than .025 seconds of my time before I delete. However, something caught my eye: me...read more
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Earlier this summer, I had the opportunity to moderate a panel discussion for the Austin Young Real Estate Professionals (AYREP) about the outlook for Austin real estate. The consensus can be summarized in one word: hot...read more
Today, communications strategies must effortlessly span languages, countries and cultures. As the Texas affiliate for MSLGROUP, the world’s fourth-largest communications network, Pierpont is able to provide our clients with global campaigns directed anywhere in the world...read more
I’m guessing your answer to the question above is “no,” but the Oracle of Omaha, Warren Buffett, faced that very decision this week...read more
On Feb. 9th, Austin celebrated its nonprofit community in style at the Philanthropy Day Awards Luncheon hosted by the Greater Austin Chapter of the Association for Fundraising Professionals. The event honored philonthrapic professionals and volunteers and I was inspired by the stories I heard, thanks...read more
I try to be an involved member of the Austin community, so I attend a lot of luncheons. Typically, they feature salad, grilled chicken and dessert with an informative presentation on a topic, issue or trend. At a recent Red Cross luncheon, the food was familiar, but the experience was anything but...read more
When I’m in the office during lunch, I’m busy, so I want something quick and tasty. That’s when I call Jimmy John’s. Their tagline is “freaky fast delivery” and it certainly is. In less time than I can make it to and from the parking garage, they deliver a sandwich...read more
What do fires, hurricanes, first aid, CPR, military support, floods, veterans and much more have in common? Hint: It’s the second-best-known brand in the world behind only Coca-Cola...read more
Lately, I’ve spent a fair amount of time on the road, traveling for clients, for Pierpont and for the organizations I’m involved in. As long as it is in moderation (fortunately for me, it typically is), I enjoy business travel. It gives me a chance to see new places, meet new people and...read more
I spend a lot of time in meetings. Whether it’s a one-on-one with a colleague, a small-group meeting with co-workers or a full day client meeting of 20, I’m in a meeting at least half of my working day. Sitting in one of those day-long meetings recently, it occurred to me how much...read more
Pierponters do a LOT in the office…and a LOT outside of it too! So we’re pleased to announce a new monthly blog series called “Organizations I Love.” In this new monthly series, Pierponters will highlight organizations and nonprofits they are involved in outside of work...read more
Last Wednesday, I crossed paths with two mayors from our Central Texas community...read more
Do you know what today is? More than just 1/11/11 (though that’s pretty cool, too), it’s the day your Texas Legislature convenes for its 82nd session...read more
Last month, Pierpont Austin took a little field trip. Rather than your typical cocktails-and-conversation bonding time, we decided to challenge ourselves a bit. Pierponter Sarah Zomper found a great deal for a beginners lesson from Trapeze Austin and we decided to give it a try...read more
If you’re underway with a social media initiative, chances are you’ve encountered criticism. If not, fear of criticism may be holding you back. If you’re in either of these categories, I happily share the following presentation, delivered recently to the Austin Board of Realtors...read more
Do you ever have those moments where you’re sitting in a meeting and someone says something and you realize: ”That’s it! That’s what’s been rolling around in my head and I just couldn’t put it into words!” That happened to me recently, and here’s what my...read more
Any other time, you couldn’t keep me away from SXSW Interactive this week. The conference has more than ever for a marketer like me, not to mention the parties are killer. That is, when I’m not 8½ months pregnant. In my current rounded state, however, I was not ready to brave...read more
Someone asked me recently about the biggest marketing trends of 2010. It really got me thinking and here’s one answer that emerged: the importance of meaning...read more
Recently, Pierpont came to a realization: we need to set expectations for our employees for online behavior. Luckily, it came about as a result of best HR practices, not a situation that would wind up on a blog with the title, "what not to do in social media." In short, here's what we...read more
How many times have you heard, "Not on Twitter / Facebook / LinkedIn? You're way behind." Typically, any one of these thoughts follows...read more
With 2009 just around the corner, many of us are in planning mode. Here are three things on my mind as we head into the New Year...read more
"Do we need to start a blog / MySpace page / Flickr account / Insert latest online technology here?" It is the most common question I hear from clients today. The answer: Well, that all depends...read more
