Shaping Up for More Success

by Brittney Cochran

December 15, 2009


If Facebook were a country, it would be the fourth largest in the world. YouTube is the second largest search engine available today. There are more than 500 million blogs on the Internet, and 50 percent of bloggers update at least once per day.
 
Can your business afford not to engage in social media?
 
The staggering facts about social and new media are hard to ignore, and their implications on the way we buy, sell and communicate are obvious in the “new normal” of a fully-connected lifestyle. While some have been slow to embrace these new media relations tactics – including Twitter, Facebook, blogger relations and social media releases – Pierpont is on the cutting edge of these innovative and far-reaching tactics.
 
Recently, Pierpont shut down operations for a full day to engage the entire staff in what we dubbed a “Digital Influence Bootcamp.” The eight-hour session featured presentations on changes in buyer behavior and decision making, Twitter, Facebook, YouTube, blogger relations and social media releases to name a few. More than a dozen Pierponters worked tirelessly to prepare the presentations and educate the entire firm on the various ways to utilize these critical and emerging tactics and how to best deploy them on our clients’ behalf.
 
Many of our clients already engage in social media, and Pierpont is happy to assist in the identification, set up and management of these online and new media strategies. Whether it’s through a Facebook fan page, dedicated YouTube channel or starting your very own Twitter account, Pierpont can provide the knowledge and strategic implementation initiatives needed to be successful in connecting with audiences in new and exciting ways.
 
When you engage in social media, you become an active member of the conversation about your brand or service. This helps you build valuable brand equity on a more meaningful and intimate level – and that’s the secret to success in today’s oversaturated market. Don’t let the fear of the unknown keep you from engaging in this new communications tactic. It’s much more than a fad – it’s a new era of communications. Adopting a social media policy and practice within your organization now will build a foundation of strategic communications for years to come.