Putting 2009 Budget Surplus Dollars to Smart Use
by Terry Hemeyer
October 06, 2009
In my many years in the C-suite, cost-efficient use of my marketing and communications budget was critical not only to the success of our various initiatives, but also to my own success. Questions like “How do you allocate valuable dollars?” and “What if priorities change or projects disappear?” often arose when discussing budgets, and I always wanted to have “just enough” to cover projects that would achieve our end goals, without going over budget or requesting too much from the company.
Leaving money “on the table” was never an option. While some business leaders prefer that any budget surplus not be spent, most prefer that managers think of a creative and profitable initiative upon which to spend their unused dollars.
Economic uncertainty led many to hold budget dollars very tightly, but fortunately, the year ended far more positively than many dared to hope. The resulting budget surpluses should be viewed as an opportunity to embark upon projects that have been on hold.
Now is a perfect time to look at new opportunities to get cost-effective visibility for your products, services or organization. So what are you waiting for? Reach out to your most valuable customers and prospects with strategic communications efforts — before they’re inundated with competing messages as the economy (and budgets) bounce back. Take advantage of communicating with your audience when your competitors are not.
Pierpont is in the business of influencing the way people think. Let us offer you a unique communications solution that can carry you through the rest of 2009 and into the future.