Building Your IR Infrastructure
Research – no stone is left
unturned as we gather intelligence on the issues and information likely
to influence investor decisions as they consider buying your company’s
stock.
Audience ID and Analysis –
using screening criteria, we determine which Wall Street players are
likely to cover your company on the sell-side, or purchase your
company’s stock on the buy-side. This information becomes the
foundation of your new investor contact database from which we conduct
outreach.
Disclosure Procedures –
guidelines are established that guide the process of releasing news to
the public, including approvals and spokesperson responsibilities.
Investor Materials – the
public has an insatiable appetite for information and material must be
available online and upon request. We also produce post-IPO
presentations and IR Web site content.
IR Activities Plan – an
investor relations calendar for the next 12 months keeps management in
sync regarding quiet periods, earnings release dates, quarterly
conference calls, SEC filing deadlines, investor conferences and
designated road show dates.
Corporate Governance – we
recommend how to establish internal governing bodies to ensure full
compliance with SEC requirements such as SOX, Regulation G and others.
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