Oh what a cute baby! Can I poke him… on Facebook? 92% of U.S. toddlers are online in some fashion. So how does Baby Einstein only have just over 3,000 followers on Twitter? (Thinks for a second) Ah, It’s probably the parents’ profiles. Enough of this baby talk, let’s get to the Digital Influence Weekly!
Facebook announced this week that the Facebook Groups were being changed to develop a more private online experience. For those who don’t recall, Groups is what we had before Pages. They served as general meeting places for conversation, pictures and events. Pages allowed more sharing and features to really boost the open community experience. Groups now provide an even more closed community within the large openness of Facebook. But we’re here to ask this question: Do our clients need a new Facebook Group? Maybe. We’re sometimes asked if they can have a closed group within Facebook to discuss trends and news. But will they want that much internal business going on in Facebook? This discussion will be sure to develop in the next few months.
Clearly most people are not fans of change. You’ve also probably heard about New Twitter. It’s been redesigned and slowly making its way to aggravated users all over. For one thing, it’s causing everyone to have to redo their background branding images. Some familiar processes take a few extra clicks to get the info you need. And as you scroll down your list of tweets, your attention is completely to the left side of the screen. Twitter is renowned for its simplicity, but this makes using the site itself complex. Maybe they didn’t want Facebook to dominate its popular role of changing things up just when everyone gets comfortable with their system. Regardless, we will be working with clients to update any branding standards which may be affected.
I can only imagine what new features and design elements the toddlers mentioned above will create when they grow up. I can’t wait to lean over in my hover-wheel chair and say, “when I was your age, we had to type in www.THEfacebook.com.” Trust me, getting rid of the “the” in the url was a big deal.