Pierpont Communications, Inc.

We admit it! We got a facelift a few months ago. More important than our slightly spiffier look however, are the updates and additions we made to facilitate Search Engine Optimization.

SEO (really, any digital media tool) is a hot topic these days. Companies are coming out of the woodwork to peddle their SEO wares, but in reality, it is a trial and error process -- you have to figure out what resonates with your audience and what works for your company and your company’s needs.

Here is what we did with our own website:

- Created processes to get new content implemented within the site on a regular basis. We are updating our blog more frequently and are adding case studies and videos to make the site more content-rich and interesting for our audiences.

- Updated our meta tags. Experts agree that meta keywords are less important now, and that page titles are where SEO managers should dedicate time. Make sure they strike a balance between being keyword rich and relevant to the content on the page. Start with the keywords first, and the actual page content last, in case any of your title gets cut off.

- Added a section we call the "knowledge center": Once scattered throughout the site, our case studies, project results, articles and more are now all cross-referenced by industry, topic and Pierpont author in an easy to use, database-like program.

- Updated our copy to focus on keywords, and better link our organic copy to our AdWords, for improved page relevancy (which is important for Google page rankings.)

We're using data from Google Analytics and AdWords to constantly adjust our approach to SEO, and the content on our site. We'd welcome the opportunity to talk with you about improving your site's searchability.