Companies are embracing and promoting their “company culture” through advertising, marketing and PR efforts, but do people really care whether companies sing “Cumbayá” every Monday with their employees?
While corporate cultures may not matter to everyone, they certainly make a difference to a company’s success and long-term survival – both internally and externally.
For example, did you know that the book “
Firms of Endearment” found that companies who focus on culture experienced a 1,025 percent return to their investors over a 10-year period, compared to only 122 percent for the S&P 500?
Those are amazing numbers! And what’s even more amazing – companies experience increased employee productivity and boosted morale!
Do you want to join in, but you are not sure what your company’s culture is or how to promote it? Well, don’t worry – just follow these tips to help you on your journey:
Identifying
- Look at the company’s mission statement and promotional material – what do they say about your company and who it is?
- Examine staff behavior – what they do and say makes up who your company is.
- Ask employees their thoughts and opinions to help you. What do they want the company to be? What culture do they see in the company?
Adopting and promoting
- Once you identify your culture (and hopefully you’re happy with it!), adopt and promote it. This can be done through the company newsletter, blog, social media channels and website. Let people know who your company is and what it stands for.
- For example at Pierpont, we promote our corporate culture via
social media with posts about our blog entries, company outings, internal celebrations and employees’ professional and personal achievements. This is just one of the ways we’ve been nominated – several times – as a
Best Place to Work in the
Houston Business Journal.
Keep it interesting
- Don’t be afraid to have fun. Include postings about birthday celebrations, happenings from around the office, successes and lessons learned or even a random fact of the day. Anything that shows what your company represents is useful.
- That said, don’t be
TOO casual – remember that your culture should enhance your business’ marketing and promotions.
The main point is to not just know your culture but embrace and stay true to it. Can you think of any other ways to promote a company’s culture or additional benefits of doing such? Leave your thoughts below!