Pierpont Communications, Inc.

Mother’s Day weekend is upon us—you didn’t forget, did you?

While you scramble to order flowers and pick out a greeting card capable of inducing sentimental tears, we at Pierpont have moms on the brain for a much different reason.

As people continue to migrate online in order to connect with others, mothers are no exception. So-called “mommy blogs” have evolved into a completely different breed of social media; while a sense of community among readers is pretty standard for most blogs, blogs of the mommy nature take it a step further. Mothers are turning to the blogosphere to share intimate stories and offer mom-to-mom advice, engaging in candid conversations and forming bonds with women just like themselves.

These outlets also provide a rich channel for companies looking to tap into the mommy market, and in turn poses an interesting question: With a band of such loyal followers, where does a mommy blogger draw the line between providing helpful information and fostering a shallow promotional plug?

As with all social media vehicles, the key factors are authenticity and transparency. Mommy blogs are built on trust and intimacy, serving as much more than hubs of information for readers. Mommy blogs also serve as sources of support for their tight-knit communities, and it’s going to take more than a well written pitch or press release to break into their circle.

Women are the best word of mouth promoters in the world, and the same holds true in the mommy blog realm. However, the objective of many mommy bloggers is to chronicle their day-to-day parenting experiences—not to peddle any product that comes their way. To keep with the conversationalist nature of the blog, it is important to remember that there is a real person behind a computer creating this outlet, not a faceless media conglomerate, and they should be engaged as such.

Crafting a friendly, respectful approach that steers clear of generic, mass-produced press releases and instead connects with the mommy blogger on a personal level is critical in building a relationship with her. The best way to secure her interest is to actually find out what her interests are—and then how your product or service fits her lifestyle.

Garnering placement in a mommy blog instantly boosts the credibility of any given product or service; with the mommy blog seal of approval, it’s bound to catch on with readers. The key to reaching and engaging this trusted network lies in the advice your mother has been telling you all along: play nice, make friends and always remember the world doesn’t revolve around you.