Over the past few years, Facebook has been constantly changing and evolving – and this year looks to be no exception. Two articles out this week highlight recent major Facebook developments, with significant potential to impact the social media community.
The first article,
"Facebook Secures Patent for News Feed," discusses the major news, released today, that Facebook now owns the patent for its news feed. This has big significance for other social sites, as Facebook can now use the patent to force MySpace, Google and/or Twitter to change or take down their own news feed functions.
The second article is a study, published in the Harvard Business Review, on the relationship between
Dessert Gallery’s Facebook fan page and its customers’ behavior. The results were big – as customers who become Facebook fans spent more money at Dessert Gallery and had a stronger loyalty to the brand. Additional studies will be conducted to determine just how much a fan page contributes to positive behavior – but this study proves a definite step in the right direction.