This week, we’re attempting to shed some light on two pressing issues within the realm of social media: how do we manage it, and how do we measure it?
The first article, “4 Steps for Managing Social Media Attention”, goes through critical ways to manage and effectively use the enormous amount of online content we consume each day – on average about 34 GB. It details tips on not only how to stay sane, but also how to stay focused and make sure our attention doesn’t get so divided that we end up ineffective.
Here’s the link.
The second post, “Does Social Sell?”, is a recent article from
AdWeek that outlines three brands that are plunging into social media efforts – despite the fact that there is no standard ROI measurement. These companies, Pepsi, Dell and H&R Block, are using innovative methods to measure their participation, and justify their social media budgets.
Here’s the article.
Happy reading, and have a great weekend!