The cat is out of the bag and… into the garbage bin? Word to the wise, someone is always watching so be good. And off we go with the Digital Influence Weekly!
GOAAAAAAAAAAAAAAAAAAAAAAAALLLLLLLLLLLLLL!!! This isn’t soccer. This is deciding how one measures a success in social media and it’s just as exciting. Social Media Today has a great post on how to help identify the needs of the client and what it amounts to. Sure, someone can say that we can do everything like create a blog, Facebook Page and YouTube Channel. However, if it doesn’t meet their goals, then it’s not what they need. Each social network serves a different purpose and function determining how goals are met.
If you could follow just one person on Twitter for 30 days who would it be and why? The Social Media Club asks this, but for our purposes let’s expand it to all networks. How would you make yourself or a client be the one person someone follows on their network? Going back to the topic of social media goals, think about what you want to accomplish in being online and who you want to hang on your every word. When creating content for relationship building, pretend as if you’re talking to just one person rather than trying to build a relationship with multiple people at once. That connection you make with a reporter, influencer or curious individual may result in extra exposure in ways you had not anticipated. Hopefully the good kind. J
One last thought for today. Numbers are not goals. Increased sales, establishing thought leadership and improved customer relations are goals. Getting 1,000 unengaged connections means nothing to the bottom line.