There have been a couple of recently posted articles that have really stood out to give us some more insight into the potential of using social networks.
The first is a study conducted by the authors behind Groundswell, who have developed yet another way to measure the influence of social networks and blogs. According to the study, people in the U.S. create 256 billion impressions on each other via social networks every year (62% of which come from Facebook), and we also create 1.64 billion impressions on each other via blogs, blog comments and forums. Another interesting part of this study is that a very small minority of people generate the bulk (80%) of these impressions. You can view the entire article here:
http://bit.ly/bkFJY8.
Another great article posted this past week is Mashable’s
Top 10 YouTube Tips for Small Businesses. Because YouTube is free, easy and has a tremendous audience, it has a lot of potential for small and large businesses alike. These tips are great to keep in mind when developing a YouTube channel, and will help you (or your client) get the most out of it.