Denise Patrick | Blog | Pierpont Communications, Inc.

Unlocking the Money in the Cell Phone

by Denise Patrick, 11/20/2009 5:44:58 PM | with 37 comments

From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity." Successful Houston entrepreneur, Matt Whitney, CEO WHAMmobile offers some great tips for using this technology effectively -- check out the full article http://bit.ly/Mobile_Marketing

I've used mobile marketing for real-time surveys in events and as a call to action on outdoor -- both of which had incredible results. Anyone else have any great case studies using cell phone technology?

Category: digital, marketing

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