From this month's Target Marketing "With 90 percent of Americans using cell phones, many marketers may not be surprised that studies are emerging showing that mobile customers convert at significantly higher rates than online consumers—even when viewing the same offer. The device that's often with them all day is a perfect one-on-one marketing opportunity." Successful Houston entrepreneur, Matt Whitney, CEO
WHAMmobile offers some great tips for using this technology effectively -- check out the full article
http://bit.ly/Mobile_Marketing
I've used mobile marketing for real-time surveys in events and as a call to action on outdoor -- both of which had incredible results. Anyone else have any great case studies using cell phone technology?
Posted:
11/20/2009 5:44:58 PM by
Denise Patrick | with
51 comments
Hope springs eternal. According to Harvard Business Review's Daily Stat: "Executives are becoming more optimistic about the economy and the strength of the recovery. In the most recent McKinsey survey measuring executive mood, 51% said they think the economy is better now than it was in September 2008. That's up from only 34% who thought so when McKinsey asked the same question six weeks earlier."
http://bit.ly/Daily_Stat
How optimistic are you? I have to admit -- I'm feeling pretty good. We've seen a sharp increase in new business this quarter and 1st quarter 2010 is looking fairly robust.
Posted:
11/16/2009 3:50:25 PM by
Denise Patrick | with
2894 comments
Many of you have heard me expound at great length on the two proven character traits shared by successful entrepreneurs: Self-efficacy and Internal Locus of Control. Just read an interesting post on the psychographics of self-help book readers by University of Iowa Professor Christine Whelan:
"So who tends to buy self-help books and attend self-help seminars? Those with enough self-control and success to value it--and want even more. Here's why:
Self-Efficacy: There's a difference between feeling good about yourself (self-esteem) and feeling proud of successful changes you've made in your life (self-efficacy). People who believe they can change are more likely to be able to actually do so, and they will also be happier people, researchers find. And unless you think your goals can be achieved, what's the point in trying? Self-help readers have a high sense of self-efficacy."
You can read the entire article here http://bit.ly/2xnpE3
Posted:
11/13/2009 11:35:32 AM by
Denise Patrick | with
31 comments