On our first date, my husband gently tapped my knee when we arrived at the restaurant and said, “let me get the door for you.” When I went to the restroom, he stood up. When the bill arrived, I extended a gesture to pay. While he appreciated my reaching for my wallet, he wouldn’t...read more
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In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more