You need a new communications program. But where do you start? The following is a scenario I have experienced many times...read more
Years ago, when asked what I did for a living, my pat answer was, “I do public relations work.” I got lots of crinkled noses, squinty eyes and furrowed brows in response. When I later added, “I do communications strategy work,” I think I just dug the well of confusion even...read more
In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
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