The global communications director called late on a Thursday evening in April 2010 from halfway around the world. Media scrutiny of the Upper Big Branch Mine explosion in West Virginia was gaining momentum, and a small division of the caller’s organization had replaced equipment inside the mine...read more
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A couple weeks ago, a sharp panel of seasoned pros offered their wisdom and shared their experiences with a group hungry to learn how to handle a crisis communications situation. Co-sponsored by Pierpont and PRNewswire, about 75 professionals attended the luncheon on September 23 in Dallas...read more
In a recent presentation I gave to a state-wide meeting of the Texas Public Relations Association, I discussed how Toyota’s face-to-face, personal contact strategy with customers is working to help the brand overcome its recent (and widely publicized) recall. How? The company is making...read more
