A couple weeks ago, a sharp panel of seasoned pros offered their wisdom and shared their experiences with a group hungry to learn how to handle a crisis communications situation. Co-sponsored by Pierpont and PRNewswire, about 75 professionals attended the luncheon on September 23 in Dallas...read more
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Vice President Denise Patrick and I recently spoke at the Houston Technology Center about using new and traditional media to increase sales and build brand awareness. It was an outstanding event where over 50 participants learned how using both new and traditional marketing tactics can create the...read more
When it comes to enlisting marketing and communications support, you probably have a lot of questions. What type of external partner should be engaged – a small, medium or large agency? Should I choose an agency down the street, or one that is across the country but has a core expertise in my...read more
When businesses make the strategic decision to accelerate their public relations and marketing efforts in a down economy - instead of pulling back - many hit a road block of too much to implement with too little budget...read more
